Invoking someone's name gives them power. "I Am, That I Am" is referenced in the Bible as God's name. Also, in Vedic philosophy it means identifying oneself with the universe or ultimate reality. We learn of "I am" mantras and meditations, which guides us to explore deep within ourselves. "I am" might be the single most powerful question one can know about the non-physical self.
The I AM PROJECT is a collection that helps you to take your mind to quieter, calmer levels of thinking. Each design serves as a vehicle for the mind because it focuses your thoughts and centers your awareness. It is meant to guide you toward mental clarity and stillness.
The power of “I Am, That I Am” connects all of us at the most fundamental and universal energy. Many scholars interpret ‘that’ as the Universe, and it is widely understood to constantly support and nourish us in the ways we need and desire.
The idea of being one with the Universe and constantly supported, offers feelings of safety, protection, and unconditional support. When you are seeking support, love, or protection, the I AM PROJECT may be a great fit for how you express the true power of your inner-self.